GEC see-saw continues

The battle for the GEC leadership continues unabated, with STAR Plus (287 GRPs) edging ahead of Colors (284 GRPs) in week 28, according to TAM data. ZEE TV continues to deliver strong numbers with 259 GRPs for the week in review. NDTV Imagine, too, continues on its strong run with 126 GRPs, just ahead of the resurgent Sony (120 GRPs). See also STAR's restructuring here. 

by Campaign India Team