Campaign India Team
Apr 06, 2023

Atrangii elevates Nivedita Basu

Basu is now vice president content and business alliances

Atrangii elevates Nivedita Basu
Nivedita Basu, head of content strategy and business alliances, Atrangii, has been elevated as vice president - content and business alliances.
Atrangii is a GEC and OTT helmed by Vibhu Agarwal, which was launched in June 2022. 
In her new role she will be developing, creating, and producing original content and leading strategic business alliances.
Agarwal said, “Nivedita has been an integral part of Atrangii ever since its launch. As we plan to revamp Atrangii with more than 10 new upcoming fiction and non-fiction shows and add international content to the platform, Nivedita will be playing a key role in developing and creating these shows which will have celebrated actors and exceptional storytelling. We are confident that in her new role, she will lend her expertise, aligned with our vision in growing our brand Atrangii to reach newer and higher heights in the general entertainment space.”
Campaign India

Related Articles

Just Published

8 hours ago

Kondurkar Studio responds to ideation controversy ...

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

9 hours ago

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

10 hours ago

Birla Opus' feel-good animated film paints a new ...

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

11 hours ago

MasterChow takes retail route as it aims for higher ...

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.