Nivedita Basu joins Biiggbang Amusement
To take over as head of content and acquisition at the OTT platform
May 20, 2021 04:40:00 AM | Article | Campaign India Team Share -
OTT platform Biiggbang Amusement has announced the appointment of Nivedita Basu as head of content and acquisition.
Basu started her career with Channel V and has also worked with Balaji Telefilms, Colosceum Media, Saundarya Productions and The House of Originals.
She said, "As content creators, we always keep track of the audience preferences and their changing lifestyles. This lockdown brought about a major shift in the way content is consumed. From binge watching to now being duration centric, the enhanced appetite of the audience has led the creators to present crispier and fresh content that fits their utility. Biiggbang Amusement identifies with that vision and I am thrilled to be a part of it. Together we will create a success story of a platform that is home to some remarkable content available for the audience anytime, anywhere."
Sudip Mukherjee, CEO and co-founder, Biiggbang Amusement, said, “We are thrilled to have Nivedita on board with us as her expertise and thorough knowledge of the industry will help Biiggbang Amusement to maximise on its potential. We strive to be the hub-spot for the people who are time-sensitive and would indulge in snackable content. With this shared mission, the team moves with double force to build a library with a mix of fresh and award-winning content from heartland to around the world.”