Media Marketing Digital
Raahil Chopra
Jun 05, 2023

Have to go beyond football to attract viewers in India: Jose Cachaza

La Liga will have a new identity from the start of next season. We caught up with the football leagues India MD to learn more about its rebranded identity, its return to TV in India, celebrity promotions outside of football and how racism could make a difference to its brand...

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

2 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

3 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

6 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Kinder Joy launches DC-themed Funko Pop! collection in India

7 Kinder Joy launches DC-themed Funko Pop! collection in India

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

10 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Related Articles

Deepika Padukone for Dyson
Marketing
Aug 03, 2023
Campaign India Team

Deepika Padukone for Dyson

Atrangii elevates Nivedita Basu
Digital
Apr 06, 2023
Campaign India Team

Atrangii elevates Nivedita Basu

Nikhil Mathur to exit India TV
Media
Mar 11, 2023
Campaign India Team

Nikhil Mathur to exit India TV

Laqshya Media Group bags Maate
Media
Nov 03, 2022
Campaign India Team

Laqshya Media Group bags Maate

Just Published

Shriram Life launches AI-created campaign featuring Rahul Dravid
Advertising
5 hours ago
Campaign India Team

Shriram Life launches AI-created campaign featuring ...

The AI-generated multilingual campaign promotes its flexible term plan, Flexi Shield.

Mondelez introduces Lotus Biscoff to India with integrated campaign
Advertising
5 hours ago
Campaign India Team

Mondelez introduces Lotus Biscoff to India with ...

The company hosted an immersive event designed as a sensorial environment, featuring large-scale installations, tasting zones inspired by Indian tea and coffee rituals, and creator-led spaces.

Junglee Games elevates co-founder Kapil Rathee to chief executive role
Advertising
6 hours ago
Campaign India Team

Junglee Games elevates co-founder Kapil Rathee to ...

This planned leadership transition is aligned with Flutter Entertainment’s Asia Pacific strategy.

CloudTV expands content portfolio through Swastik Stories partnership
Advertising
6 hours ago
Campaign India Team

CloudTV expands content portfolio through Swastik ...

This partnership will allow CloudTV to strengthen its FAST channel offering with culturally themed and mythology-led programming.