Intimate wear brand Zivame has launched a campaign titled #WearYourConfidence to encourage women to own the day comfortably in their skin. Conceptualised by Leo Burnett, the film aims to tell viewers that the brand has the right intimate wear for every woman’s body and their mood.
The film showcases women in different life stages and situations, comfortably going about their day with the right intimate wear by their side. It portrays women leaping in joy, right from a teenager taking on a hectic school day, a mature woman taking on new fitness challenges, a newbie mom exploring her new life to a group of young women enjoying carefree moments of joy.
Lavanya Pachisia, COO, Zivame, said, “Our campaign celebrates every Indian woman and her diverse everydays, from the mundane to the special, and how with the right intimate wear by her side, she can put her most confident foot forward.”
Sonal Chhajerh, group executive creative director, Leo Burnett, Mumbai, said, “The right intimate wear can give women the confidence to take on any day. The campaign brings alive how each day brings the need for a different kind of confidence, and there is a Zivame for her every need.”
Creative agency: Leo Burnett
Production house: Prodigious Films
Director: Jessica Sadna
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