Campaign India Team
Aug 25, 2022

Zivame supports women against intimate wear fallouts

Watch the films conceptualised by Leo Burnett here

Zivame.com has rolled out a campaign showcasing the ease, comfort and convenience of shopping for intimate wear. Conceptualised by Leo Burnett, the campaign comprises three films that highlight the uncomfortable situations women face while looking for the perfect intimate wear. 
 
Each of the films are built on a strong consumer insight. The first showcases how lack of variety in lingerie restricts your outerwear choices. The second highlights the discomfort of wearing the wrong bra size and how it can lead to missed opportunities. The last film showcases the embarrassment and judgement a woman faces, while shopping for products in this category. Towards the end of each of the films, a feature of Zivame comes to the woman’s rescue. 
 
 
Lavanya, COO, Zivame, said, “The campaign not only conveys Zivame’s category expertise but also gives the assurance of being a platform that understands women like a friend, meeting her unique needs”.
 
Sachin Kamble, national creative director, Leo Burnett, said, “The campaign addresses the common problems that women face while shopping for their intimate wear and how zivame.com simplifies and transforms this experience for consumers”.
 
Source:
Campaign India

Related Articles

Just Published

12 hours ago

LS Digital launches CRAFT to boost brand engagement ...

It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.

13 hours ago

Marketers bet big on brand-building, not just quick ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.

16 hours ago

Understanding the nudge-sludge dynamic in marketing

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.

1 day ago

Campaign roundup: Week of 4 Nov

The latest ad films and campaigns in India from brands such as Nihar Naturals, Woodpecker Beer, Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.