Zivame.com has rolled out a campaign showcasing the ease, comfort and convenience of shopping for intimate wear. Conceptualised by Leo Burnett, the campaign comprises three films that highlight the uncomfortable situations women face while looking for the perfect intimate wear.
Each of the films are built on a strong consumer insight. The first showcases how lack of variety in lingerie restricts your outerwear choices. The second highlights the discomfort of wearing the wrong bra size and how it can lead to missed opportunities. The last film showcases the embarrassment and judgement a woman faces, while shopping for products in this category. Towards the end of each of the films, a feature of Zivame comes to the woman’s rescue.
Lavanya, COO, Zivame, said, “The campaign not only conveys Zivame’s category expertise but also gives the assurance of being a platform that understands women like a friend, meeting her unique needs”.
Sachin Kamble, national creative director, Leo Burnett, said, “The campaign addresses the common problems that women face while shopping for their intimate wear and how zivame.com simplifies and transforms this experience for consumers”.