Campaign India Team
Jan 24, 2023

Kurkure Playz along with the extraterrestrial

Watch the film conceptualised by Leo Burnett here

PepsiCo has rolled out the second part of its ongoing campaign for Kurkure Playz which is titled ‘Halke Mein Lo’ (take it easy).
Conceptualised by Leo Burnett, this film also aims to spread the message of asking people to take things less seriously.
The film begins with a family sitting together in their front yard. Suddenly, all of them look up to the sky and see something strange. One of the family members who plays the protagonist in the film is seen munching on his packet of Kurkure. A UFO touches base, and two aliens get out of the UFO. When the aliens come near the boy and tell him that they’ve come to take him, he eats his Kurkure and tells the aliens that he has guitar class at 7 PM. He then goes on to tell them about the schedules of the rest of his family too. Towards the end of the film, the aliens are seen waiting for the boy in his front yard until late. The boy again tells them that his granny is resting and so they should push the plan directly for the next day.  
Neha Prasad, associate director and brand lead, Kurkure, said, “Aimed at the Gen Z audience, our campaign encourages the Indian youth to take it easy in the face of daily hiccups through a proposition that is refreshing yet colloquial – ‘Halke Mein Lo’. Our first film received an overwhelmingly positive response for its unique storytelling format. This propelled us to bring forth the second TVC that we hope will once again keep everyone entertained in true Kurkure style!”
Vikram Pandey (Spiky), national creative director – Leo Burnett said, “This is the second film for the new Kurkure Playz campaign, and it continues the light-hearted quirky tonality set by the first film with our ‘Halke Mein Lo’ proposition. In this film we find the protagonist's family facing an alien invasion, but they manage to put off their abduction by stalling the aliens. We hope that the audiences will enjoy this film as much as the first one.”
Creative agency – Leo Burnett
Dheeraj Sinha – CEO and chief strategy officer - South Asia
Raj Deepak Das – CEO and chief creative officer - South Asia
Samir Gangahar – president - North
Vikram Pandey – national creative Director
Ashish S Sharma – executive creative director
Sagar Parab – associate executive creative director
Ashish Gautam – senior creative strategist
Harshad Mestry – senior art director
Sanket Misal – art director
Neha Kapoor – vice president
Uday Lalotra – brand services director
Shubham Aggarwal – senior brand services associate
Noor Samra – senior vice president
Ashish Mathew – Brand Strategy Director
Production house – Early Man Films
Director – Abhinav Pratiman
Producer – Amarjeet Phukan
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