Zivame champions body positivity

Zivame has rolled out a campaign 'har pal ko own karo' (own every moment), to encourage and embrace inclusivity and positivity for all body types. 

 

Conceptualised by Leo Burnett, the film showcases that confidence is essential in all aspects of a woman's life regardless of her body shape and size. It features a woman who effortlessly navigates various everyday scenarios - from encountering exclusive mannequins to engaging in funny conversations about her curves with a new roommate and gym buddy. It depicts how she conquers life's challenges with unwavering confidence that comes from the right intimate wear by her side therby embracing her authentic self. 

 

Khatija Lokhandwala, head, brand marketing, Zivame, said, “At the core of our brand lies the empowering message of Wear Your Confidence irrespective one’s age, size, or body type. Our latest campaign for our True Curv range amplifies our commitment to inclusivity and body positivity and reinforces the belief that every woman, regardless of her shape or size, deserves to feel celebrated and valued every day."

 

CREDITS: 

Client: Zivame

Agency: Leo Burnett

Production house: Content Factory

Director: Loretta Pinto