17 days ago| article
Unlike in FMCG, advertising is not a purchase trigger in banking, explains the Axis Bank CMO, in conversation with Campaign India.
Mar 07, 2013 02:49:00 PM | Video | Radhika Joshi,Pooja Ahuja Nagpal Share -
Watch Gupta enlist four key differences between the two industries from a marketer’s perspective.
Read the full interview in the issue of Campaign India dated 8 March 2013.