Vinita Bhatia
Jul 16, 2024

CMO’s MO: Responsible marketing merits more attention than it gets—Rajat Abbi

Schneider Electric India’s CMO advocates for marketing that drives societal good and environmental responsibility, beyond just metrics.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

5 hours ago

Why all of a sudden all brands are apologizing?

Every now and then, a marketing trend emerges that rapidly influences brands and compels them to join the bandwagon.

5 hours ago

Dish TV Group partners with Amazon Prime to offer ...

Direct-to-Home (DTH) satellite television provider Dish TV Group has entered into a partnership with Amazon Prime to offer Prime Lite benefits to eligible customers across its entire ecosystem.

13 hours ago

Questions mount over AI’s emotional limits

OpenAI’s failings have called for more regulation and safeguards from tech companies and governments alike.

13 hours ago

ChatGPT traffic is small, but high-intent: AdLift

New research shows that these users are spending approximately 36% more time on sites compared to those referred by Google.