marketer

6 hours ago

The CMO's MO: Kia Motors' Shakti Upadhyay on thinking global, acting local

The head of marketing and PR discusses how the brand is embracing 'glocalisation', explains their ongoing commitment to the belief that content reigns supreme, and shares his vision for transforming Kia Motors India into a provider of sustainable mobility solutions.

Apr 24, 2024

The CMO's MO: Niva Bupa's Nimish Agrawal on why marketing and Gen AI are 'a match made in heaven'

The executive vice president and chief marketing officer at Niva Bupa discusses the obstacles involved in increasing market penetration and creating a unique brand identity, while addressing issues of trust, accessibility, and relevance for consumers in the health insurance sector.

Mar 12, 2024

The CMO's MO: Policybazaar's Sai Narayan on why gender parity in the financial industry matters

The head of marketing also shares his aspirations to tap into opportunities in 'Bharat beyond the metros', reposition the sentiment of gratification when purchasing insurance, and why perception is key to being a modern CMO

Feb 27, 2024

The CMO's MO: Work culture is the freedom to critique - Nitin Mehta

Bharti Axa's chief customer officer and head – marketing, digital and online sales underlines the need to break free from 'made-to-order working cultures' while highlighting the 'rampant mis-selling' in the insurance sector that needs to be curbed

Feb 15, 2024

The CMO's MO: The single biggest opportunity is the premiumisation trend - Swati Rathi

Godrej Appliances' head of marketing, who has been with the company for 18 years, delves into her convictions, the brand's tangible commitment to sustainability, and unveils the guiding marketing principles that fuel her passion, all while sharing her personal journey with Indian classical music

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