marketer
The CMO's MO: Policybazaar's Sai Narayan on why gender parity in the financial industry matters
The head of marketing also shares his aspirations to tap into opportunities in 'Bharat beyond the metros', reposition the sentiment of gratification when purchasing insurance, and why perception is key to being a modern CMO
The CMO's MO: Work culture is the freedom to critique - Nitin Mehta
Bharti Axa's chief customer officer and head – marketing, digital and online sales underlines the need to break free from 'made-to-order working cultures' while highlighting the 'rampant mis-selling' in the insurance sector that needs to be curbed
The CMO's MO: The single biggest opportunity is the premiumisation trend - Swati Rathi
Godrej Appliances' head of marketing, who has been with the company for 18 years, delves into her convictions, the brand's tangible commitment to sustainability, and unveils the guiding marketing principles that fuel her passion, all while sharing her personal journey with Indian classical music
Rapid fire with Symphony's Anuj Arora
Our year-ender this time around places the fraternity on the 'hot seat' to answer questions about the year gone by and their expectations from 2024
The CMOs MO: Crompton’s Pragya Bijalwan on ushering in a more diverse workforce into the consumer electrical industry
Crompton Greaves' marketing head spotlights the lack of diverse talent in the consumer electrical industry and the challenges marketers face in balancing short-term and long-term goals
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