Mar 07, 2013

Video: Manisha Lath Gupta, CMO, Axis Bank, on marketing FMCG products and marketing banking services

Unlike in FMCG, advertising is not a purchase trigger in banking, explains the Axis Bank CMO, in conversation with Campaign India.

Jan 24, 2013

NPR celebrates the Indian identity, calls out to sons and daughters of the soil

Watch the ‘Mitti’ anthem created by DDB Health and Lifestyle and NFDC for the National Population Registry

Aug 08, 2011

Axis Bank unveils new campaign to promote new service

WATCH the TVC created by Lowe Lintas as part of the campaign