Video: Manisha Lath Gupta, CMO, Axis Bank, on marketing FMCG products and marketing banking services
Unlike in FMCG, advertising is not a purchase trigger in banking, explains the Axis Bank CMO, in conversation with Campaign India.
Watch the ‘Mitti’ anthem created by DDB Health and Lifestyle and NFDC for the National Population Registry
WATCH the TVC created by Lowe Lintas as part of the campaign
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