cmo
Uncertain or "wrong" metrics ruffling the finance-marketing marriage
Despite many regular meetings and discussions, the relationship between CMOs and CFOs could be a lot smoother, finds a panel at Campaign360 — and good metrics are at the heart of this.
CMO Corner: The new age consumer rules
In this special series, CMOs use this platform to spark a discussion and provide thought leadership.
Opinion: This IPL needs more pace!
This summer there is no dearth of ceiling fan brands that are sweating it out during the commercial breaks of the IPL telecast and elsewhere. The author comes up with his own wish list on what fans could do in the future.
CMO Corner: Instant convenience is King
In this special series, CMOs use this platform to spark a discussion and provide thought leadership.
Volkswagen appoints Bishwajeet Samal as the head of marketing
He returns to India after a stint at the headquarters of the auto giant
Bankbazaar.com hires Aparna Mahesh as CMO
Prior to this she was the CMO at FreshMenu
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