cmo
How necessity, not hype, birthed Liqvd Asia's AI-led studio model
By embedding AI into its new production model, the agency aims to balance automation with emotion — scaling storytelling without losing its human core.
Jill Kramer to replace Raja Rajamannar as Mastercard chief marketing, comms officer
Effective December 1, Rajamannar will step down after serving in the role for 12 years.
Agencies, read the room: Clients want more than ideas
The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.
APAC Power List 2025: The region's most powerful brand leaders
Meet the marketing leaders driving transformation, innovation, and impact across Asia-Pacific’s foremost brands.
'Fear doesn't build trust': Cisco's CMO on why security marketing needs a reset
CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to sustain the company’s future.
The CMO’s MO: Lupin’s Sourabh Agrawal believes that creativity thrives beyond big budgets
The pharma firm’s executive vice president–sales and marketing says Gen AI levels the field, making smart deployment of innovative ideas the key to success.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
