cmo

Nov 12, 2025

How necessity, not hype, birthed Liqvd Asia's AI-led studio model

By embedding AI into its new production model, the agency aims to balance automation with emotion — scaling storytelling without losing its human core.

Oct 24, 2025

Jill Kramer to replace Raja Rajamannar as Mastercard chief marketing, comms officer

Effective December 1, Rajamannar will step down after serving in the role for 12 years.

Jul 18, 2025

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

May 30, 2025

APAC Power List 2025: The region's most powerful brand leaders

Meet the marketing leaders driving transformation, innovation, and impact across Asia-Pacific’s foremost brands.

Jan 28, 2025

'Fear doesn't build trust': Cisco's CMO on why security marketing needs a reset

CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to sustain the company’s future.

Jan 22, 2025

The CMO’s MO: Lupin’s Sourabh Agrawal believes that creativity thrives beyond big budgets

The pharma firm’s executive vice president–sales and marketing says Gen AI levels the field, making smart deployment of innovative ideas the key to success.