cmo

Sep 29, 2023

Tecno's global CMO on how to build a global brand with local storytelling

From traveling around the world to better understand local consumers, and adapting to the ever-changing needs of Gen Z, Chinese mobile brand Tecno's global CMO Laury Longfei Bai shares why he'll "stop at nothing” to build a global brand

Sep 11, 2023

Dentsu report reveals over 80% of CMOs worry about inextricable link between creativity and climate change

TOP OF THE CHARTS: The 'Creativity at a Crossroads' report shines a light on what CMOs around the world are thinking about when it comes to brands, business, and creativity

Jun 23, 2022

Yes Bank gets Nipun Kaushal as CMO

Moves from PNB MetLife Insurance

Jun 16, 2022

Vishal Parekh joins Nodwin Gaming as CMO

Moves from Kingston Technology

Jun 13, 2022

Vahdam onboards Sneha Beriwal as chief marketing officer

Moves from Aditya Birla Health Insurance Company

May 31, 2022

Unilever's Samir Singh: Sustainability shouldn't burden consumers with guilt or expense

In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition