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Former YouTube exec joins Myntra Jabong as marketing head
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May 14, 2019

Former YouTube exec joins Myntra Jabong as marketing head

Prior to this Harish Narayanan was heading APAC marketing for YouTube

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CEAT appoints Amit Tolani as its marketing head
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Apr 08, 2019

CEAT appoints Amit Tolani as its marketing head

A company veteran, he has an experience in multiple functions from strategy and supply chain to after market sales

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Uncertain or
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Mar 06, 2019

Uncertain or "wrong" metrics ruffling the finance-marketing marriage

Despite many regular meetings and discussions, the relationship between CMOs and CFOs could be a lot smoother, finds a panel at Campaign360 — and good metrics are at the heart of this.

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CMO Corner: The new age consumer rules
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Sep 04, 2018

CMO Corner: The new age consumer rules

In this special series, CMOs use this platform to spark a discussion and provide thought leadership.

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Opinion: This IPL needs more pace!
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May 17, 2018

Opinion: This IPL needs more pace!

This summer there is no dearth of ceiling fan brands that are sweating it out during the commercial breaks of the IPL telecast and elsewhere. The author comes up with his own wish list on what fans could do in the future.

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CMO Corner: Instant convenience is King
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Apr 11, 2018

CMO Corner: Instant convenience is King

In this special series, CMOs use this platform to spark a discussion and provide thought leadership.

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