cmo

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Uncertain or
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Mar 06, 2019

Uncertain or "wrong" metrics ruffling the finance-marketing marriage

Despite many regular meetings and discussions, the relationship between CMOs and CFOs could be a lot smoother, finds a panel at Campaign360 — and good metrics are at the heart of this.

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CMO Corner: The new age consumer rules
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Sep 04, 2018

CMO Corner: The new age consumer rules

In this special series, CMOs use this platform to spark a discussion and provide thought leadership.

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Opinion: This IPL needs more pace!
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May 17, 2018

Opinion: This IPL needs more pace!

This summer there is no dearth of ceiling fan brands that are sweating it out during the commercial breaks of the IPL telecast and elsewhere. The author comes up with his own wish list on what fans could do in the future.

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CMO Corner: Instant convenience is King
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Apr 11, 2018

CMO Corner: Instant convenience is King

In this special series, CMOs use this platform to spark a discussion and provide thought leadership.

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Volkswagen appoints Bishwajeet Samal as the head of marketing
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Apr 02, 2018

Volkswagen appoints Bishwajeet Samal as the head of marketing

He returns to India after a stint at the headquarters of the auto giant

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Bankbazaar.com hires Aparna Mahesh as CMO
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Mar 13, 2018

Bankbazaar.com hires Aparna Mahesh as CMO

Prior to this she was the CMO at FreshMenu

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