cmo
Ola's Ashish Bajaj steers into DocsApp as head, marketing
At Ola Bajaj was the head of media and brand aliance
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MakeMyTrip onboards Sunil Suresh as its CMO
His mandate includes the brands MakeMyTrip and Goibibo.
'I have never called for a pitch in my career': Fernando Machado, Burger King
If there was a title for "the world's most awarded marketer", Fernando Machado, global CMO, Burger King would certainly qualify for the shortlist. In a conversation with Campaign India, Machado decodes the creative spirit that powers Burger King
Former YouTube exec joins Myntra Jabong as marketing head
Prior to this Harish Narayanan was heading APAC marketing for YouTube
CEAT appoints Amit Tolani as its marketing head
A company veteran, he has an experience in multiple functions from strategy and supply chain to after market sales
Uncertain or "wrong" metrics ruffling the finance-marketing marriage
Despite many regular meetings and discussions, the relationship between CMOs and CFOs could be a lot smoother, finds a panel at Campaign360 — and good metrics are at the heart of this.
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