Marketing Digital In-Depth
Campaign India Team
Jul 02, 2025

CloudTV enters India’s CTV ad market with Magnite tie-up as it eyes scaled monetisation

With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits and digital ad pie.

GroupM’s projections estimate that 60% of India’s total adex will shift to digital in 2025, with connected TV becoming a critical component of that growth.

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