The Work
Campaign India Team
Mar 21, 2018

Pakistani brand Olivia does a 'copy, paste' job using Indian ad featuring Kareena Kapoor Khan

View both the versions of the film here

An ad featuring Kareena Kapoor Khan was run for beauty care brand Olivia in a commercial break during the telecast of the Pakistan Super League (the country's version of India's IPL).

The ad was a replica of the BBlunt Salon Secret that was released in India in August 2016.

The only change in the film was the product pack in the hands of the brand ambassador.

Also read:

 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Tanishq celebrates every sister ahead of Raksha Bandhan

1 Tanishq celebrates every sister ahead of Raksha Bandhan

Force Motors gets Leo Burnett Consult to develop new brand platform

2 Force Motors gets Leo Burnett Consult to develop new brand platform

MS Dhoni goes all-in on PokerStars, loses

3 MS Dhoni goes all-in on PokerStars, loses

Snapchat sets sights on India growth as TikTok is forced out

4 Snapchat sets sights on India growth as TikTok is forced out

It's tech and the city for Honda

5 It's tech and the city for Honda

Opinion: PR and media - how not to create a toxic work culture in the industry

6 Opinion: PR and media - how not to create a toxic work culture in the industry

Publicis hands BBH and Publicis Worldwide a joint leadership team

7 Publicis hands BBH and Publicis Worldwide a joint leadership team

Rio Pads take on heavy flow with real imagery and Radhika Apte

8 Rio Pads take on heavy flow with real imagery and Radhika Apte

Bharti Axa raises awareness about crop insurance for farmers

9 Bharti Axa raises awareness about crop insurance for farmers

CIDCA 2020: First batch of shortlists

10 CIDCA 2020: First batch of shortlists

Related Articles

Habitual offender? Olivia also plagiarised ad with Malaika Arora
Advertising
Mar 22, 2018
Raahil Chopra

Habitual offender? Olivia also plagiarised ad with ...

India and Pakistan cross swords over a BBlunt commercial
Marketing
Mar 20, 2018
Prasad Sangameshwaran

India and Pakistan cross swords over a BBlunt ...

Agency of the Year 2018: Shortlists announced
Awards
Nov 16, 2018
Campaign India Team

Agency of the Year 2018: Shortlists announced

Deepika Warrier to join Diageo India as CMO
Marketing
Jul 08, 2020
Staff Reporters

Deepika Warrier to join Diageo India as CMO

Just Published

Venice TV Festival Awards: Sony's Rohit Gupta on jury
Awards
10 hours ago
Campaign India Team

Venice TV Festival Awards: Sony's Rohit Gupta on jury

Entries close on 14 August

Nescafe looks to spread optimism
The Work
12 hours ago
Campaign India Team

Nescafe looks to spread optimism

Watch the film conceptualised by McCann Worldgroup India here

MediaMonks appoints Karan Amin as creative head in India
Advertising
14 hours ago
Campaign India Team

MediaMonks appoints Karan Amin as creative head in ...

Last full time role was with Cheil India where he was head of digital creative

Mondelez positions Cadbury ChocoBakes Cake as the 'chhupa rustom'
The Work
14 hours ago
Campaign India Team

Mondelez positions Cadbury ChocoBakes Cake as the ...

Watch the film conceptualised by Ogilvy here