View both the versions of the film here
The ad was a replica of the BBlunt Salon Secret that was released in India in August 2016.
The only change in the film was the product pack in the hands of the brand ambassador.
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Rahat Kapur steps into the managing editor role to lead content strategy, while Nikita Mishra advances to editor to drive regional news coverage.
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As a CMO, she tries to stay ahead by researching and analysing what her audience wants from the brand, and then delivering exactly that.
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With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most preferred by consumers and marketers.
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A report by ShareChat and Moj found that these engaging clips have ingrained themselves into the daily routines of 81% of Indian consumers, especially those aged 25-44 years.
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