Mattress brand Springfit, has announced the appointment of actor Kareena Kapoor Khan as brand ambassador.
With this association, the brand aims to roll out a series of campaigns, to make people aware of the importance of choosing the right mattress in getting a peaceful sleep.
Khan will also be seen spearheading the brand's multi-media campaigns, spanning digital, and over-the-top platforms and raising awareness through direct consumer outreach.
Nitin Gupta, executive director, Springfit, said, “We are absolutely happy and excited to have Kareena Kapoor Khan on board as our brand ambassador for Springfit. We, as a brand firmly believe that the power of better sleep can rejuvenate you, uplift your mood, and act as a tonic for your overall wellbeing. We were exactly looking for a face who could identify with our motto and help us spread the right message among the masses of prioritising sleep for your own good health. Khan is not only a youth icon but also a fitness enthusiast who believes that it is important to adopt a correct sleep pattern for a healthy state of mind.”
