Campaign India Team
Jun 20, 2022

Springfit gets Kareena Kapoor Khan as brand ambassador

Aims to create awareness about the importance of good sleep, through a series of campaigns

Springfit gets Kareena Kapoor Khan as brand ambassador
Mattress brand Springfit, has announced the appointment of actor Kareena Kapoor Khan as brand ambassador. 
 
With this association, the brand aims to roll out a series of campaigns, to make people aware of the importance of choosing the right mattress in getting a peaceful sleep. 
 
Khan will also be seen spearheading the brand's multi-media campaigns, spanning digital, and over-the-top platforms and raising awareness through direct consumer outreach. 
 
Nitin Gupta, executive director, Springfit, said, “We are absolutely happy and excited to have Kareena Kapoor Khan on board as our brand ambassador for Springfit. We, as a brand firmly believe that the power of better sleep can rejuvenate you, uplift your mood, and act as a tonic for your overall wellbeing. We were exactly looking for a face who could identify with our motto and help us spread the right message among the masses of prioritising sleep for your own good health. Khan is not only a youth icon but also a fitness enthusiast who believes that it is important to adopt a correct sleep pattern for a healthy state of mind.”
 
Source:
Campaign India

Related Articles

Just Published

6 hours ago

BJP leads online political ad space with INR 19.1 ...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

6 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

8 hours ago

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.

8 hours ago

Advertisers are not fully prepared for the demise ...

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.