india

3 days ago

CMO’s MO: Responsible marketing merits more attention than it gets—Rajat Abbi

Schneider Electric India’s CMO advocates for marketing that drives societal good and environmental responsibility, beyond just metrics.

Jul 04, 2024

Praseed Prasad returns to GroupM India as chief growth officer

In this newly created role, Prasad will manage GroupM's strategy, operations, growth, and marketing,

Jul 03, 2024

McDonald's India uses 'Newton-level' math to bring prices down to earth

The fun campaign by DDB Mudra Group intentionally doesn't add up, serving to promote the McSavers+ menu's value.

Jul 01, 2024

Samsung Galaxy S24’s mixed reality print ad brings Indian diversity to life

Cheil India created the campaign where readers scan the QR code to experience the ‘Circle-to-search’ feature come to life.

Jun 25, 2024

Driven by digital boom, Indian ad industry poised to hit Rs 1.2 trillion in 2024

The advertising revenue is forecast to grow by over 11.8% in 2024, up from over 11.2% in 2023.

Jun 25, 2024

The CMO’s MO: In a world of information overload, emotional intelligence cuts through the clutter—Partho Banerjee

Maruti Suzuki India's senior executive officer of marketing and sales balances brand perception with customer expectations to deliver the right messages to its target audience.