india

Feb 03, 2020

'Phygital' blend becomes key to India's ecommerce race

What's behind the race to blend online ecommerce with offline kirana stores in India, and who will win?

Jan 29, 2020

'Constitution of advertising' applies only to 'ad men', apparently

Chimp&z drafted a set of rights for "a new generation of advertising professionals". Only one problem.

Dec 13, 2019

OMD adds to Beiersdorf media duties with South Asia wins

After defending its full media mandate in India, OMD has now added Bangladesh to its remit.

Dec 02, 2019

Bose campaign tries to show great sound

Watch the film conceptualised by Grey Singapore here

Oct 21, 2019

How adspend varies by medium across APAC markets: Warc

Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.

Jul 22, 2019

India's billion screens will catapult it into a media superpower: EY and FICCI

A report by EY and FICCI talks about how a billion screens can turn India into a media and entertainment powerhouse