india
FCB/SIX India announces key senior leadership appointments amid expansion
Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.
Amazon India launches Creator Central to streamline influencer content creation
The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.
India's print ads thrive amid Diwali's spark
In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.
Googlies on Google: A curiosity-driven game for search
The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.
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McDowell's X series: From mass appeal to premium power
Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.
North-East grit shines in Star Cement’s winning ad play
Its ‘Har Ghar Mein Star’ campaign draws parallels between stars cricketer Riyan Parag’s athletic resilience and the durability of homes built to endure any storm.
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