india

Apr 05, 2022

Nielsen launches Nielsen Identity System in India

Advertisers and publishers will be able to measure the reach and frequency of their audiences to get to true people-based metrics when a digital ad is viewed

Feb 08, 2022

India registers a lower overall customer experience score in 2021: Havas CX study

The number one brand in the CX journey is Apple, followed by Taj Hotels, KIA, MG, Hyundai, OnePlus, Boat, Cult.fit, Michelin, and JBL

Jan 12, 2022

Olay shows how bias pushes girls out of STEM

With a campaign by Publicis Singapore, the brand launches an initiative to close the gender gap in STEM careers in India

Nov 11, 2021

Agency of the Year 2021 shortlist: South Asia

See the shortlist for the South Asia region in the 2021 Campaign Asia-Pacific Agency of the Year awards

Nov 08, 2021

People who can afford cars are now more willing to buy them: Volkswagen's Ashish Gupta

The brand director of Volkswagen Passenger Cars India, speaks with Campaign India about the Taigun, the electric vehicles segment, why the brand will not be following Ford and exiting the market, and more...

Oct 29, 2021

PR Awards 2021: MSL India bags Entrant of the Year; Mondelez is Brand of the Year

MSL India wins Grand Prix for Dove’s ‘Stop the Beauty Test’; Value360 Communications (three), Genesis BCW (two), Kaizzen (two), Mondelez (two), On Purpose (two), Adfactors PR, Avian WE, BMW Group, Chase India, Consocia Advisory, Edelman, L&T, and Madison PR also among Gold winners