india
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Itch you can’t ignore: Sebamed scratches at the truth
Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.
No internet, no problem: AI dials up Bharat
Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.
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Colour me heritage: Birla Opus paints India’s monuments
An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.
Josy Paul: Cannes Homecoming will be like a long-overdue hug to the Indian creative community
BBDO India chairperson and CCO discusses the need to honour India’s achievers at Cannes Lions 2025 through a platform like Cannes Homecoming, which can inspire young creatives, and echo the country’s creative voice on the global stage.
Britannia and Parle trade barbs, and biscuits, in a Pride Month brand moment
The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.
Cannes Lions 2025: Watch the campaigns that struck Gold for India
Explore the standout Grand Prix and Gold winning campaigns from India at the 72nd Cannes Lions Festival of Creativity 2025.
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