india

2 days ago

India's print ads thrive amid Diwali's spark

In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.

Oct 24, 2024

Googlies on Google: A curiosity-driven game for search

The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.

Oct 14, 2024

McDowell's X series: From mass appeal to premium power

Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.

Oct 14, 2024

North-East grit shines in Star Cement’s winning ad play

Its ‘Har Ghar Mein Star’ campaign draws parallels between stars cricketer Riyan Parag’s athletic resilience and the durability of homes built to endure any storm.

Oct 08, 2024

Uber India’s Shroff duo campaign: Throwback vibes meet millennial swag

Fuel Content produced the ad films, and FCB India was the creative agency for the campaign.

Oct 07, 2024

Amazon’s MX Player acquisition marks its strategic play for India’s heartland

The new Amazon MX Player service had over 250 million unique users as of September 2024.