Nov 27, 2020

Agency of the Year 2020 winners: South Asia

Here are the winners for the South Asia region in the 2020 Campaign Asia-Pacific Agency of the Year awards

Aug 17, 2020

Local aviation brands fly high with Indian consumers

ASIA's TOP 1000 BRANDS: IndiGo is the top ranked aviation brand in India, and other brands can learn from how it has consistently aligned its business practices with the brand idea.

Aug 17, 2020

A powerhouse waits to assess the pandemic's true impact

ASIA's TOP 1000 BRANDS: Consumer sentiment in India's giant economy remains positive so far, but consumers have rising concerns about health, economy and job security.

Aug 17, 2020

India shouldn’t go ‘local’ for the sake of it

ASIA's TOP 1000 BRANDS: Experts state that while going local is the correct option, the prime minister's 'Atmanirbhar Bharat' (self-reliant India) movement shouldn’t lead to a compromise on quality, as it’ll hurt consumers and the country.

Aug 17, 2020

India's top 100 brands: Few local brands make the cut

ASIA's TOP 1000 BRANDS: Though international brands outnumber local ones on the top 100 ranking for India, that may be set to change due to the PM's call for self-reliance and geopolitical tensions with China.

Aug 10, 2020

World For All targets discrimination against local pets

'Made in India' breeds of cats and dogs plead for some love in a campaign for an animal adoption outfit in Mumbai, in a campaign by Tonic Worldwide.