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Why international airlines want a piece of Air India’s chatbot technology
Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.
Omnicom expands presence in India, opens new Centers of Excellence
The global agency network has opened three new campus locations in Bengaluru, Chennai and Gurugram, with a fourth due to be opened in Hyderabad in October.
Leo Burnett Mumbai shakes up leadership to drive new growth initiatives
The creative shop has appointed three new roles: Abhimanyu Khedkar and Neetika Aggarwal as managing partners, and Saurabh Dahiya as head of strategy.
IRDAI puts INR 30-crore media account on pitch
The organization is looking to appoint several agencies to handle its multi-media and multi-lingual campaigns across India.
Bling bling: Exploring the landscape of luxury in India
From the boom of the middle class to the 'if i want it, I'll get it' attitude of Gen Z in the nation, the meaning of luxury in India is evolving rapidly and brands need to catch up. Quantum's Himani Pundir explores.
Havas Media Network India forms strategic partnership with KlugKlug
The collaboration promises to deliver innovative, data-driven solutions for brands across India and globally
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