india
'Phygital' blend becomes key to India's ecommerce race
What's behind the race to blend online ecommerce with offline kirana stores in India, and who will win?
'Constitution of advertising' applies only to 'ad men', apparently
Chimp&z drafted a set of rights for "a new generation of advertising professionals". Only one problem.
OMD adds to Beiersdorf media duties with South Asia wins
After defending its full media mandate in India, OMD has now added Bangladesh to its remit.
Bose campaign tries to show great sound
Watch the film conceptualised by Grey Singapore here
How adspend varies by medium across APAC markets: Warc
Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.
India's billion screens will catapult it into a media superpower: EY and FICCI
A report by EY and FICCI talks about how a billion screens can turn India into a media and entertainment powerhouse
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