india
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Nielsen launches Nielsen Identity System in India
Advertisers and publishers will be able to measure the reach and frequency of their audiences to get to true people-based metrics when a digital ad is viewed
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India registers a lower overall customer experience score in 2021: Havas CX study
The number one brand in the CX journey is Apple, followed by Taj Hotels, KIA, MG, Hyundai, OnePlus, Boat, Cult.fit, Michelin, and JBL
Olay shows how bias pushes girls out of STEM
With a campaign by Publicis Singapore, the brand launches an initiative to close the gender gap in STEM careers in India
Agency of the Year 2021 shortlist: South Asia
See the shortlist for the South Asia region in the 2021 Campaign Asia-Pacific Agency of the Year awards
People who can afford cars are now more willing to buy them: Volkswagen's Ashish Gupta
The brand director of Volkswagen Passenger Cars India, speaks with Campaign India about the Taigun, the electric vehicles segment, why the brand will not be following Ford and exiting the market, and more...
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PR Awards 2021: MSL India bags Entrant of the Year; Mondelez is Brand of the Year
MSL India wins Grand Prix for Dove’s ‘Stop the Beauty Test’; Value360 Communications (three), Genesis BCW (two), Kaizzen (two), Mondelez (two), On Purpose (two), Adfactors PR, Avian WE, BMW Group, Chase India, Consocia Advisory, Edelman, L&T, and Madison PR also among Gold winners
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