india
India’s creative economy is poised for its global leap
FICCI Frames 2025 underlined that India’s next creative milestone will come not from output, but from collaboration, innovation, and global cultural resonance.
Vivo’s Diwali ad reminds India what home feels like
Its campaign flips the festive script—celebrating not the sparkle of the moment, but the slow, glowing build-up to it.
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Publicis Groupe India launches content studio to meet demand for ‘Intelligent Content’
The move extends Publicis Production’s existing footprint of 52 studios worldwide.
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Grey India bolsters creative bench, hires Nikhil Guha and Mahima Kukreja
The two hires strengthen the agency’s Delhi leadership.
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India driving APAC's 15% growth trajectory in digital ads: Bain
Digital will account for 80-85% of global ad spend by 2029, India leads the charge for APAC growth.
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Srinivasan K Swamy elected as AAAI president, Jaideep Gandhi is association’s vice-president
With a new board in place, the industry body signals continuity and experience as it navigates transformation across India’s advertising sector.
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