Reem Makari

Advertisers are not fully prepared for the demise of third-party cookies, WARC says
Advertising
Apr 23, 2024
Reem Makari

Advertisers are not fully prepared for the demise ...

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.

Spotify lays off 17% of workforce amid cost-cutting drive
Marketing
Dec 06, 2023
Reem Makari

Spotify lays off 17% of workforce amid cost-cutting ...

CEO Daniel Ek says cuts will ensure company is “right-sized” for future challenges

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