Reem Makari

4 days ago

Global adspend growth forecasts cut by nearly $20 ...

Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.

Mar 24, 2025

US adtech CEO jailed for financial fraud after ...

Kubient’s fraud case serves as a warning to adtech executives to strengthen oversight, transparency, and ensure ethical business practices.

Feb 21, 2025

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.

Feb 17, 2025

BuzzFeed to launch new social media platform in ...

The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.

Feb 11, 2025

X partners with Magnite to boost programmatic ad sales

Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.

Nov 27, 2024

Google’s US antitrust trial comes to an end as both ...

Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge Leonie Brinkema.