Marketing
Babar Khan Javed Prasad Sangameshwaran
Mar 20, 2018

India and Pakistan cross swords over a BBlunt commercial

A BBlunt commercial which has been copied frame to frame by a Pakistani beauty brand Olivia Intense is causing tension across the border

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

3 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

Piyush Pandey dies at 70; the industry mourns a legend

4 Piyush Pandey dies at 70; the industry mourns a legend

Agencies must prove ROI, not just impressions

5 Agencies must prove ROI, not just impressions

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

6 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Bingo! turns ‘Big No’ into its boldest punchline yet

7 Bingo! turns ‘Big No’ into its boldest punchline yet

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

8 Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

9 Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

10 Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

Related Articles

Pakistan Super League dances to the tune of Virgin Mobile's 2010 IPL ads
Advertising
Feb 04, 2020
Campaign India Team

Pakistan Super League dances to the tune of Virgin ...

Meta’s India penalty turns spotlight on consent economics
Advertising
3 days ago
Campaign India Team

Meta’s India penalty turns spotlight on consent ...

India’s creative economy is poised for its global leap
Media
Oct 09, 2025
Campaign India Team

India’s creative economy is poised for its global leap

Vivo’s Diwali ad reminds India what home feels like
Advertising
Oct 07, 2025
Campaign India Team

Vivo’s Diwali ad reminds India what home feels like

Just Published

Surya Roshni elevates Parul Phadke as head of marketing and advertising
Advertising
7 hours ago
Campaign India Team

Surya Roshni elevates Parul Phadke as head of ...

She will lead marketing and advertising functions across the division, focusing on campaigns that enhance brand visibility and consumer connection.

New eyewear ‘B by Lenskart’ brand launch - Everything you need to know about IPO-bound eyewear company's smart glasses' foray
Digital
1 day ago
Content Labs

New eyewear ‘B by Lenskart’ brand launch - ...

IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’

Why is Nazara Technologies rebranding itself and what is new?
Digital
1 day ago
Content Labs

Why is Nazara Technologies rebranding itself and ...

Gaming company Nazara Technologies has launched a refreshed new brand identity.

Safe is passé, risk-taking is in
Advertising
1 day ago
Campaign India Team

Safe is passé, risk-taking is in

A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.