Morepen, a healthcare firm, rolled out two films to showcase its medical home care devices. Conceptualised by the in-house team of Morepen the two films feature Boman Irani, positioning the brand as an agent for older consumers to self-monitor their health.
The two films, showcase Irani in a monologue narrating the perks of staying up-to-date with health tests.
In the first film, Irani details the procedures of Morepen's glucose monitor and how they can deliver results in a short period. He then demonstrates how one can easily measure their glucose levels even if they are not tech-savvy.
In the second film, Irani tracks his daily dose of 20-minute laughter through his smartwatch and narrates how it diminishes blood pressure levels. He then showcases an array of habits to keep blood pressure levels in control, detailing the methods of Morepen's blood pressure monitor.
Anubhav Suri, CEO, medical devices business, Morepen, said, “The pandemic has completely changed our perspective of health and safety. We have become more conscious about our choices and lifestyle to maintain well-being. Morepen focuses on creating technical solutions to help people examine their health in safer and quicker ways. Irani resonates with the seriousness of this topic and shares insights in the latest ad. Morepen products take care of the families health and financial ruin due to late detection of a medical problem. A small investment in home diagnostics will act as an armour and protect your health.”
Sushil Suri, chairman and managing director, Morepen, added, “Our association with Irani will increase the reach and penetration of medical devices in India. It will help increase consciousness about the menace of diabetes and cardiac disease that have entered the fourth house in the country. We are confident that our association will go a long way in sending the message across the country through various channels. To focus on the growth and expansion plans of this business segment, the shareholders of the company approved transferring them into a subsidiary, Morepen devices.”