Campaign India Team
Oct 19, 2021

Boman Irani believes HP's OMEN will pave the way for a brighter future

Watch the film conceptualised by Wieden+Kennedy Delhi here

HP India has launched a futuristic film to position its OMEN gaming portfolio as a medium to upskill humans. Conceptualised by W+K Delhi, the film titled ‘Better Human’ features actor Boman Irani, highlighting the adoption of gaming as a required skill to reach the next level of progression. 


The film shows Irani as a director at a future-esque centre for gamers to develop their humanistic traits. He exhibits the skills gamers develop like focus, multi-tasking, and reflexes, crushing the societal myth that gaming lowers a human's IQ. 


Prashant Jain, chief marketing officer, HP India, said, “Gaming enthusiasts have been stuck in the basement for far too long in India. This is despite the research which time and again proves that gaming helps develop skills like focus, multi-tasking, precision etc. OMEN is proud to champion gamers and acknowledge their passion for eSports. We want to trigger meaningful conversations around gaming and how it makes you better.”


Campaign India

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