Advertising Marketing The Work
Campaign India Team
Mar 07, 2024

JioCinema taps into the power of MS Dhoni in Tata IPL 2024 campaign

Featuring the sports icon in a dual role, the humorous film brings together generations over a mutual love of all things cricket

Featuring the sports icon in a dual role, the humorous film brings together generations over a mutual love of all things cricket

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Why Shah Rukh Khan still rules India’s brand universe at 60

2 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

3 ICC World Cup: Where does women’s cricket stand after historic win?

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

5 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Agencies must prove ROI, not just impressions

7 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

8 Brands must back women’s sport’s future, not just fame

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

9 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

10 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

Related Articles

Droni lets MS Dhoni’s cinematic shots soar new heights
Advertising
Feb 01, 2024
Campaign India Team

Droni lets MS Dhoni’s cinematic shots soar new heights

Fire Boltt helps MS Dhoni 'discover' MC Stan
Advertising
Jan 08, 2024
Campaign India Team

Fire Boltt helps MS Dhoni 'discover' MC Stan

MS Dhoni teams up with Oreo to unjinx India's prospects this World Cup
Advertising
Oct 06, 2023
Campaign India Team

MS Dhoni teams up with Oreo to unjinx India's ...

Captain cool MS Dhoni shares how Myk Laticrete is an all-rounder tile adhesive
The Work
Dec 21, 2022
Campaign India Team

Captain cool MS Dhoni shares how Myk Laticrete is ...

Just Published

How Zohran Mamdani rode the authenticity wave to victory
Marketing
7 hours ago
Kalyan Kumar

How Zohran Mamdani rode the authenticity wave to ...

The more openly he engaged with complex issues, the more audiences perceived coherence between his words and actions, strengthening trust even among sceptics.

‘The future belongs to the discontented’: Inside Coca-Cola’s AI playbook
Advertising
8 hours ago
Cecilia Garzella

‘The future belongs to the discontented’: Inside ...

The beverage giant’s VP and global head of generative AI closed out the second annual AI Deciphered conference.

Publicis Media launches Spark Foundry India
Media
8 hours ago
Campaign India Team

Publicis Media launches Spark Foundry India

Niti Kumar has been appointed as CEO of the full-funnel media agency

Monopoly’s digital turn tests a century of play
Marketing
9 hours ago
Vinita Bhatia

Monopoly’s digital turn tests a century of play

The App Banking edition pushes the 90-year-old Hasbro franchise into hybrid territory, raising fresh questions for marketers about modernising legacy IP without losing its core appeal.