Campaign India Team
Mar 07, 2024

JioCinema taps into the power of MS Dhoni in Tata IPL 2024 campaign

Featuring the sports icon in a dual role, the humorous film brings together generations over a mutual love of all things cricket

Featuring the sports icon in a dual role, the humorous film brings together generations over a mutual love of all things cricket

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

1 hour ago

SMBs see AI advertising as growth catalyst, but ...

Amazon Ads’ research shows strong AI uptake among SMBs, yet many feel overwhelmed by the volume of tools available and uncertain about how to begin using them effectively.

2 hours ago

Fast-fashion playbook shifts as Indian Garage Co ...

Its #FreeStyleIt campaign adopts a cinematic, platform-led strategy to test whether stylised storytelling can convert youth attention into measurable action.

2 hours ago

Charlie Smith joins Nothing as chief brand officer

As part of Nothing’s executive team, he will oversee global brand, image, marketing, communications and store design

2 hours ago

iQOO sparks cross-brand billboard banter across ...

iQOO has triggered a wave of billboard banter with multiple brands, using humour and relatable themes to engage digital audiences.