Campaign India Team
Jun 30, 2014

MMGB: Newcastle says cheers to America's 'Independence Eve', with

Watch the ad campaign conceptualised by Droga5 New York here

Newcastle Brown Ale has rolled out a campaign ahead of American Independence Day, which falls on 4 July. The brand's 'If We Won' campaign follows on the lines of the brand's '', which made its mark during Super Bowl.
A series of teasers are being released in the lead up to 'Independence Eve', which the brand has chosen to celebrate. The lighthearted films tell the story of what America would have been if Great Britain had won the Revolutionary War (1775-1783), the military rebellion which gained America independence.
The fit lies in the fact that Newcastle is a beer with its origins in England.
The campaign consists of ten films (six of which have been released on the as on date).





Also read: ‘Teaser’ for a Trailer - Newcastle's ‘Mega Huge Football Game Ad’



Campaign India

Related Articles

Just Published

11 hours ago

Amway India cycles good deeds with the help of ...

Watch the film conceptualised by L&K Saatchi & Saatchi here

1 day ago

ACC partners with BCCI, urges to get LB(n)W dismissals

Watch the film conceptualised by Eleventh Hermit here

1 day ago

Devika Shreyams Kumar joins the Mathrubhumi Group ...

She will report to MV Shreyams Kumar, managing director, Mathrubhumi Group

1 day ago

PHD's APAC strategy head Chris Stephenson promoted ...

Stephenson will relocate to London to begin the new role in January 2022 and succeeds Avril Canavan, who left PHD after 11 years in the role to become a consultant