KDD (Kuwait Danish Dairy Company), a manufacturer and distributor of food and beverage products in the Arabian Gulf, has released its first campaign in India for its range of fruit juices under the brand name ‘KDD Harvest’. The campaign, created by DDB Mudra Bangalore, highlights the brand’s claim of “more fruit in every sip”, and shows people expecting more than the best from everything else once they’ve tasted the drink.
Vipul Thakkar, executive creative director, DDB Mudra South, said, “We won the KDD account in August 2011. This is the launch campaign of the brand, with the KDD Harvest range of fruit juices which have more fruit than any other beverage available in the market. The communication task was to put that across. The creative rendition is that once you try KDD Harvest, everything else, no matter how exceptional it may be, will appear to be less.”
Client: KDD India
Agency: DDB Mudra Bangalore
President, DDB Mudra Group, South: Ranji Cherian
Executive creative director, DDB Mudra Group South: Vipul Thakkar
Senior vice president, DDB Mudra Bangalore: Sujay Ghosh
Creative team: Vipul Thakkar, Deepak Singh, Saurabh Doke, Rohit Venkatesh, Nikhil Narayanan, Vimalkirti Deshmukh, Shruti Sadani, Praveen Sekar
Servicing team: Srikkanth Srinivasamoorthy, group director brand communication, DDB Mudra, Bangalore
Planning team: Suresh Mohan Kumar, Sanghamitra Dutta
Production house: 30 Seconds Of Fame.
Director: Ashwin Shetty
Producer: Sunil Shetty