Arati Rao
Apr 13, 2012

KDD embarks on launch campaign in India

WATCH the TVCs for the fruit juice range created by DDB Mudra Bangalore

wide player in 16:9 format. Used on article page for Campaign.

KDD (Kuwait Danish Dairy Company), a manufacturer and distributor of food and beverage products in the Arabian Gulf, has released its first campaign in India for its range of fruit juices under the brand name ‘KDD Harvest’. The campaign, created by DDB Mudra Bangalore, highlights the brand’s claim of “more fruit in every sip”, and shows people expecting more than the best from everything else once they’ve tasted the drink.

Vipul Thakkar, executive creative director, DDB Mudra South, said, “We won the KDD account in August 2011. This is the launch campaign of the brand, with the KDD Harvest range of fruit juices which have more fruit than any other beverage available in the market. The communication task was to put that across. The creative rendition is that once you try KDD Harvest, everything else, no matter how exceptional it may be, will appear to be less.”


Client: KDD India
Agency: DDB Mudra Bangalore
President, DDB Mudra Group, South: Ranji Cherian
Executive creative director, DDB Mudra Group South: Vipul Thakkar
Senior vice president, DDB Mudra Bangalore: Sujay Ghosh
Creative team: Vipul Thakkar, Deepak Singh, Saurabh Doke, Rohit Venkatesh, Nikhil Narayanan, Vimalkirti Deshmukh, Shruti Sadani, Praveen Sekar
Servicing team: Srikkanth Srinivasamoorthy, group director brand communication, DDB Mudra, Bangalore
Planning team: Suresh Mohan Kumar, Sanghamitra Dutta
Production house: 30 Seconds Of Fame.
Director: Ashwin Shetty
Cinematographer: Manikannan
Music: Sameeruddin
Producer: Sunil Shetty  

Campaign India

Related Articles

Just Published

22 hours ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

22 hours ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

23 hours ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

1 day ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.