indian
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AIGDF makes a case of age-rating framework in gaming content
Despite having an estimated 425 million gamers, India lacks an age-rating framework, unlike other countries, which puts young gamers at risk.
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Why Gen Z prefers influencers over A-list celebs
Prioritising authenticity over glamour, many within younger cohorts are spurning celebrities in commercials in favour of narratives built on genuine and relatable storytelling.
FICCI Frames 2024 day two: The power of creative AI, harnessing context, social media and more
Day two of the 24th FICCI Frames forum focused on how Instagram Reels are revolutionising brand campaigns through context, along with the extensive possibilities offered by creative AI, copyright challenges, and more
Effies 2023: McCann, Mondelez bag top agency, client honours
Enormous wins the Grand Effie
Vi focuses on inclusivity and togetherness
Watch the films conceptualised by Ogilvy here
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JSW extends partnership with IOA as sports performance and lifestyle partner
Team India’s contingents at the Commonwealth Games, Asian Games and the Olympic Games will be kitted in JSW Inspire apparel
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