indian

Jun 16, 2025

80% Indian shoppers discover new products through social media: Study

Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds latest study by Meta.

Jun 06, 2025

My11Circle doubles down on data, distraction and the dugout

From AI-fuelled personalisation to nostalgia hits and data-fuelled retargeting, My11Circle’s IPL blitz reveals how fantasy gaming is evolving beyond celebrity ads and into performance-led marketing theatre.

May 05, 2025

Fantasy sports AI models extend beyond gaming: Whitepaper

Columbia University professor Vishal Misra’s whitepaper on fantasy sports shows its relevance across diverse fields including data science, talent management, physical sports, and economy.

Feb 14, 2025

Indian singles prioritise compatibility over tradition: Study

Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by Jeevansathi.

Jan 10, 2025

De Beers and GJEPC partner to promote natural diamonds

The collaboration will roll out customisable marketing assets, AI-driven campaigns, and multi-lingual training modules to improve how retailers engage with buyers.