A research by Engendered revealed that only 21 per cent of the ads released for Diwali this year broke stereotypes
We hope the bike brand doesn't think it is achieving anything real with this faux-inspirational ad.
Watch a film of the activity conceptualised by Ogilvy & Mather here
Watch the ad film conceptualised by BBDO India here
Watch the ad film conceptualised by McCann Erickson here
Shailesh Shah was appointed to the position in February 2013
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