Jun 04, 2024

Why Gen Z prefers influencers over A-list celebs

Prioritising authenticity over glamour, many within younger cohorts are spurning celebrities in commercials in favour of narratives built on genuine and relatable storytelling.

Mar 06, 2024

FICCI Frames 2024 day two: The power of creative AI, harnessing context, social media and more

Day two of the 24th FICCI Frames forum focused on how Instagram Reels are revolutionising brand campaigns through context, along with the extensive possibilities offered by creative AI, copyright challenges, and more

Oct 05, 2023

Vi focuses on inclusivity and togetherness

Watch the films conceptualised by Ogilvy here

Jul 08, 2022

JSW extends partnership with IOA as sports performance and lifestyle partner

Team India’s contingents at the Commonwealth Games, Asian Games and the Olympic Games will be kitted in JSW Inspire apparel

Jun 30, 2022

FanCode gets Ravi Shastri as first brand ambassador

Shastri to feature in the brand's first TVC ahead of India-West Indies series