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Starcom takes over Flipkart Group’s Rs 750-crore media mandate
The Publicis Groupe’s communication division replaces EssenceMediacom for the consolidated media mandate after a multi-agency pitch.
Alchemist buys Triton, redraws agency boundaries
The real-estate-heavy integrated marketing group adds a legacy agency to widen its sector play, testing how diversification reshapes scale, autonomy and ambition.
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Natural diamonds get a manifestation-themed reboot
De Beers’ ‘Love From Universe’ recasts natural diamonds as intention-driven symbols for a generation leaning into self-expression, slow ambition and personal meaning.
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Indegene buys BioPharm for $106 million to boost AI-driven pharma marketing
The Omnicom Health Group company’s acquisition will help the Indian firm’s adtech capabilities at a time of increasing disruption in the pharmaceutical sector.
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Colour me heritage: Birla Opus paints India’s monuments
An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.
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Cannes Contenders: Culture jams and cover-ups mark DDB Mudra Group’s 2025 line-up
From gaming marriages to fake Flipkart wins, DDB Mudra’s Cannes submissions tap into cultural discomfort, digital intimacy, and Gen Z’s parental problem.
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