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Can the client-agency relationship evolve from dread to collaboration?
Nearly 90% of clients believe they speak their minds freely, while only 36% of agencies say the same, argues the head of communications at Himatsingka Group.
Kapil Batra joins Lowe Lintas as president
He will report to Prateek Bhardwaj, the agency's chief creative officer.
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Ratan Tata: The quiet titan who shaped global business and social good
Under his guidance, Tata Group became a global conglomerate with a brand value of $28.6 billion and India’s most valuable company, symbolising the country’s economic ascent.
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Strumming the strings of change, Aditya Birla Group pays a musical tribute to Mahatma Gandhi
The campaign recreates Gandhi's favourite bhajan through five musical instruments, using materials produced by the company, and representing different regions of India.
India ranks No 2 in consumer confidence for September ’24: Study
11 countries obtain a National Index score of 50 and above in the latest LSEG-Ipsos Primary Consumer Sentiment Index report.
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Birla Estates teams up with Vicky Kaushal to demystify real estate
The campaign attempts to bring straightforward advice to home buyers in a bid to make real estate purchase easy.
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