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Jul 01, 2025

Colour me heritage: Birla Opus paints India’s monuments

An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.

Jun 11, 2025

Cannes Contenders: Culture jams and cover-ups mark DDB Mudra Group’s 2025 line-up

From gaming marriages to fake Flipkart wins, DDB Mudra’s Cannes submissions tap into cultural discomfort, digital intimacy, and Gen Z’s parental problem.

Jun 03, 2025

71% of CMOs to invest over $10 million in GenAI annually: Study

83% of CMOs express confidence in GenAI in 2025 compared to 74% in 2023, according to a global survey by BCG.

May 20, 2025

Rasna acquires Jumpin for INR 350 crores

Eyes INR 1,000 crore revenue share of India’s ready-to-drink (RTD) market.

May 20, 2025

RK Swamy bets on strategy amid shrinking ad spends

India’s only listed marcomms group takes a consulting turn—launching a brand strategy unit to counter profit dips, global rivals, and client belt-tightening.

May 05, 2025

Why India’s creator economy is becoming every brand’s business

It will influence over $1 trillion in spend by 2030, with brands set to boost creator marketing budgets 1.5 to 3x in the next three years, according to a BCG report.