A panel discussed how data can be used in creative development
Chris Tung, chief marketing officer of Alibaba Group, speaks to Atifa Silk on how data-driven marketing will allow consumers to better know themselves
Authorities seized hard disks and documents from a unit of the Samsung-owned agency in connection with the influence-peddling scandal involving the country's president.
The duo discussed film marketing, criticism, social media and why Johar won't do ad films, on day two
Account won post multi-agency pitch; brand to be launched nationally
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