group
Rasna acquires Jumpin for INR 350 crores
Eyes INR 1,000 crore revenue share of India’s ready-to-drink (RTD) market.
RK Swamy bets on strategy amid shrinking ad spends
India’s only listed marcomms group takes a consulting turn—launching a brand strategy unit to counter profit dips, global rivals, and client belt-tightening.
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Why India’s creator economy is becoming every brand’s business
It will influence over $1 trillion in spend by 2030, with brands set to boost creator marketing budgets 1.5 to 3x in the next three years, according to a BCG report.
Cheil India restructures as Cheil SWA Group
The network combines creative, digital, retail, and technology capabilities to deliver integrated marketing solutions.
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Smart bots, smarter brands: How AI is redefining customer service
Brands that get the human-AI bot balance right will are better poised to address consumer issues faster and earn lasting trust, says HAWK Gozoop Group's COO.
Shaadi, skins and synergy: BGMI’s campaign ups the game
Krafton India turns a gamer couple’s virtual wedding into a cultural campaign, reframing BGMI as a space for real-world connection
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