DDB Mudra bags Birla Opus' creative mandate

DDB Mudra has bagged the creative mandate to handle four brands under Birla Opus, Aditya Birla Group's foray into the paints business.

 

The account was won following a multi-agency pitch. The brands under DDB Mudra Group's mandate will be Birla Opus: Style (economy paints range), AllWood (wood finishes), AllDry (waterproofing) and Prime (institutional).

 

Inderpreet Singh, head - marketing, Birla Opus, said, “We look at our agency partners as an extension of our team, sharing similar passion and belief in the brand. Our endeavour is to make the lives of our consumers a little more colourful and prettier every day and we are pleased to have DDB Mudra as our partners in this journey.”  

 

Saad Khan, president and managing partner – growth and strategy, DDB Mudra Group, said, “We are delighted to be a part of the journey of Birla Opus. This is a big moment in the paint category in India. During our interactions with the team at Birla Opus, including the research and development team, we immediately felt their passion and ambition to disrupt and change the course of the paint category. DDB’s DNA has always been about making challenger brands win, and we intend to come true on the creative mandate Birla Opus has given to us.”

 

The paints market is valued at INR 70,000 crore.