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Live Issue: Are our café chains differentiated enough?

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Advertising

Nov 22, 2012

Arati Rao

Live Issue: Are our café chains differentiated ...

As the competition heats up in the café space , Arati Rao poses the question to branding and marketing experts

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“The story and cast of JTHJ lends itself to the Ultrabook theme”: Sandeep Aurora, Intel

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Marketing

Nov 16, 2012

Arati Rao

“The story and cast of JTHJ lends itself to the ...

We asked the director marketing, Intel South Asia, about the brand’s association with Jab Tak Hai Jaan and the new Ultrabook Convertible campaign

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Mahindra’s 'Live young, live free' campaign celebrates adventure, showcases UV portfolio

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Advertising

Nov 08, 2012

Arati Rao

Mahindra’s 'Live young, live free' campaign ...

Watch the ad film created by Interface Communications

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‘The big thrust of next year is consumer goods’

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Advertising

Nov 07, 2012

Arati Rao

‘The big thrust of next year is consumer goods’

Q&A: Landor’s Lulu Raghavan and Ektaa Aggarwal

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Godrej Aer sticks to core promise of incredible fragrances

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Advertising

Nov 06, 2012

Arati Rao

Godrej Aer sticks to core promise of incredible ...

Watch the ad film created by Creativeland Asia

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Media

Oct 23, 2012

Arati Rao

Profile: On a growth mission, with people in focus

Debraj Tripathy, MD, MediaCom India, recounts his early days - and nights - in the media business. By Arati Rao

Top news, insights and analysis every weekday

Campaign India

Arati Rao

Live Issue: Are our café chains differentiated ...

“The story and cast of JTHJ lends itself to the ...

Mahindra’s 'Live young, live free' campaign ...

‘The big thrust of next year is consumer goods’

Godrej Aer sticks to core promise of incredible ...

Profile: On a growth mission, with people in focus

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