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Live Issue: Are our café chains differentiated enough?
Advertising
Nov 22, 2012
Arati Rao

Live Issue: Are our café chains differentiated ...

As the competition heats up in the café space , Arati Rao poses the question to branding and marketing experts

“The story and cast of JTHJ lends itself to the Ultrabook theme”: Sandeep Aurora, Intel
Marketing
Nov 16, 2012
Arati Rao

“The story and cast of JTHJ lends itself to the ...

We asked the director marketing, Intel South Asia, about the brand’s association with Jab Tak Hai Jaan and the new Ultrabook Convertible campaign

Mahindra’s 'Live young, live free' campaign celebrates adventure, showcases UV portfolio
Advertising
Nov 08, 2012
Arati Rao

Mahindra’s 'Live young, live free' campaign ...

Watch the ad film created by Interface Communications

‘The big thrust of next year is consumer goods’
Advertising
Nov 07, 2012
Arati Rao

‘The big thrust of next year is consumer goods’

Q&A: Landor’s Lulu Raghavan and Ektaa Aggarwal

Godrej Aer sticks to core promise of incredible fragrances
Advertising
Nov 06, 2012
Arati Rao

Godrej Aer sticks to core promise of incredible ...

Watch the ad film created by Creativeland Asia

Profile: On a growth mission, with people in focus
Media
Oct 23, 2012
Arati Rao

Profile: On a growth mission, with people in focus

Debraj Tripathy, MD, MediaCom India, recounts his early days - and nights - in the media business. By Arati Rao

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