Huawei underlines propositions, leverages RCB association for Honor smartphones

Watch the ad films conceptualised by L&K Saatchi & Saatchi here

Oct 20, 2014 11:03:00 AM | Video | Campaign India Team

Huawei has rolled out two ad films for its Honor smartphones. The films feature Royal Challengers Bangalore cricketers Virat Kohli, Yuvraj Singh and AB de Villiers. The films have been conceptualised by L&K Saatchi & Saatchi and were released on 6 (Honor Holly) and 7 October (Honor 6).

One of the films for the Huawei Honor 6 (above), begins with RCB cricketer Mitchell Starc being outrun on the treadmill by de Villiers. He is replaced by Kohli, who looks at de Villiers and nods as the two players begin to run. We are transported to what looks like a coliseum, where the two athletes try to outrun each other. Eventually, a tired and weary de Villiers stops out of sheer exhaustion.  As Kohli smiles and runs on, a voice over says, “Faster that the fastest.”

Another film for the Honor Holly smartphone begins with each of the RCB players Kohli, Singh and de Villiers watching their favourite festivals on their smartphone. As they lose themselves in the quality of the video, each of them feels like he is in his respective screen. Singh notices ‘holi rang’ on his cheek while de Villiers finds a feather from one of the samba dancers on his shoulder. The film ends with the voice over saying, “A screen so brilliant, it takes you to a different world.”
Both phones are available exclusively on   
Anand Narang, director - marketing, Huawei India, said, “Huawei’s association with RCB team is an example wherein we have leveraged cricket to strengthen our local connect and reinforce our consumer brand image in India. The new TVCs for Honor smartphone highlight superior propositions in the mid and entry-level smartphone categories to demonstrate excellence in style, speed, processing and screens leading to an enriching experience for our consumers. It was really fun to shoot four high quality commercials with RCB players in a single day. We hope that these exciting commercials will help Huawei connect with younger digital audiences across India.”
Parul Arora, executive creative director, L&K Saatchi & Saatchi, added, “Working on Huawei brand has been very exciting. Huawei believes in humanising technology with their intuitive understanding of the consumer. Which is why, we have shown the RCB players in their off-the-field avatars, hanging out as a team, sharing stuff, taking selfies, reminiscing about things they miss and even being playfully competitive. All made possible by Huawei.”
Client: Huawei
Creative agency: L&K Saatchi & Saatchi