Advertising Media Marketing Digital The Work
Campaign India Team
Jan 23, 2025

CentreFruit revives iconic waggle with fresh humour

The gum brand’s latest campaign brings its iconic tagline alive with a playful story, irresistible taste, and quirky humour.

The gum brand’s latest campaign brings its iconic tagline alive with a playful story, irresistible taste, and quirky humour.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

3 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

6 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Kinder Joy launches DC-themed Funko Pop! collection in India

7 Kinder Joy launches DC-themed Funko Pop! collection in India

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

10 Lego Christmas ad spotlights power of play with classic Lionel Richie tune

Related Articles

No internet, no problem: AI dials up Bharat
Advertising
Jul 04, 2025
Campaign India Team

No internet, no problem: AI dials up Bharat

Tile trouble? Pidilite’s Roff has it all stuck together
Advertising
Nov 25, 2024
Campaign India Team

Tile trouble? Pidilite’s Roff has it all stuck together

What I learnt about leadership from Piyush Pandey’s ‘Zinda Dil’ spirit
Opinion
Oct 28, 2025
Imtiyaz Vilatra

What I learnt about leadership from Piyush Pandey’s ...

Life has to change: Piyush Pandey
Advertising
Sep 26, 2023
Raahil Chopra

Life has to change: Piyush Pandey

Just Published

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs
Advertising
6 hours ago
Gideon Spanier

Omnicom reveals huge agency shake-up, unveils new ...

Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.

The quiet rise of story-driven short video in India
Digital
9 hours ago
Campaign India

The quiet rise of story-driven short video in India

Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.

Chaka Sobhani set for new role after Omnicom acquires IPG
Advertising
10 hours ago
Will Green

Chaka Sobhani set for new role after Omnicom ...

Sobhani is currently president and global chief creative officer at DDB Worldwide.

FCB's Tyler Turnbull set to be appointed CEO of McCann Worldgroup
Advertising
10 hours ago
Will Green

FCB's Tyler Turnbull set to be appointed CEO of ...

Move comes after Omnicom acquired IPG last week.