perfetti
Happydent’s shine dims in overstuffed civic spin
A nostalgic nod turns into narrative overload as its latest campaign mixes sparkle, satire, and sanitation—without quite sticking the landing.
CentreFruit revives iconic waggle with fresh humour
The gum brand’s latest campaign brings its iconic tagline alive with a playful story, irresistible taste, and quirky humour.
Alpenliebe refreshes its ‘anti-boring’ campaign with Mughal emperors
Watch the ad film conceptualised by Ogilvy & Mather
Perfetti elevates Sameer Suneja to global role; Ramesh Jayaraman named India MD
Suneja will be EVP - innovation and business development; mandate includes exchanging successful experiences in marketing and commercial fields across the group
The monkeys take over in Alpenliebe’s new TVC
With every small kirana store stocking plastic boxes full of a range of candies, even a layperson would get that the category is extremely competitive. Prasoon Joshi, chairman, McCann Erickson, and the writer and creative director on the brand, added, “Nobody does homework before buying a candy; it’s an impulse purchase and the advertising has to be exciting so a brand can be top of the mind.” There wasn’t any particular brief for the new TVC, but the agency and company Perfetti Van Melle decided to continue with their ongoing campaign of Alpenliebe arousing greed.
Center Fruit sets tongues wagging, yet again
O&M has unveiled the latest commercial for Perfetti's liquid filled gum, Center Fruit. Armed with a baseline of 'Kaise jeebh laplapaayee', this is the third commercial by the confectionary major after its initial films of Phone booth and the subsequent ATM commercial aired between 2006-07.O&M says the latest commercial was born out of a need to do a theme-based commercial that would cut across masses. The film, titled 'Jugalbandi' is a humorous take on Center Fruit's presence in the middle of a duel between a tabla maestro and an experienced classical singer.
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