humour

May 07, 2025

Kohl hard truths: When nostalgia meets no-smudge tech

Renée Cosmetics revives a desi beauty ritual—with a waterproof twist—to remind us that some traditions just won’t budge.

Apr 15, 2025

Classmate turns study excuses into game time

Ogilvy India’s new campaign shows how the company’s gamified notebooks aim to make kids want to study—no bribes required.

Apr 10, 2025

Love at first credit check?

Infiltrating the matrimonial columns, Paisabazaar flips the script on romance—putting credit scores where horoscopes used to be.

Feb 20, 2025

When your ex gets married, Fastrack has you covered

INSIDE THE AD: Fastrack’s latest campaign ditches provocation for playful humour, proving that a sharp concept—not star power—can make an ad land.

Feb 13, 2025

Blissclub’s Bitchcoin: Turning insults into marketing gold

With a bold satire on societal labels, the apparel brand’s latest campaign reclaims ‘bitch’ as a badge of strength—rewarding women for standing tall.

Feb 12, 2025

Duo, Jackie Shroff and a streaming twist—Duolingo gets quirky

Duolingo and Amazon MX Player’s unlikely collab blends language learning with OTT entertainment, proving that edutainment can be fun and unexpected.