humour

10 hours ago

Blissclub’s Bitchcoin: Turning insults into marketing gold

With a bold satire on societal labels, the apparel bran’s latest campaign reclaims ‘bitch’ as a badge of strength—rewarding women for standing tall.

1 day ago

Duo, Jackie Shroff and a streaming twist—Duolingo gets quirky

Duolingo and Amazon MX Player’s unlikely collab blends language learning with OTT entertainment, proving that edutainment can be fun and unexpected.

Feb 06, 2025

Swiggy Instamart’s InstaFart: When memes escape the internet

Turning viral humor into real-world fun, the activation transforms internet memes into interactive experiences—blurring the line between digital culture and street marketing.

Jan 30, 2025

Myntra’s ‘Fashion with caution’ turns heads—and trolleys

Humour meets high style in its latest campaign, as celeb-inspired fashion causes chaos in relatable, everyday moments.

Jan 29, 2025

Arnab Manna: From punchlines to headlines

CREATIVE SPARKS: Whether it is writing ads or cracking jokes, Ogilvy India’s group creative director has the knack of giving it a creative spin.

Jan 28, 2025

Sliding into hearts: How Ludic’s humour balances comfort and style

In a world of fleeting attention spans, the footwear brand’s witty campaign blends nostalgia and relatability to make comfort a standout story.