humour
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Fenesta adds wedding-season humour to ‘Fine. Finer. Fenesta’ campaign
It launched two wedding-season ad films using everyday humour to highlight how its windows and doors help reduce dust inside Indian homes.
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Bingo! turns ‘Big No’ into its boldest punchline yet
A hidden-camera stunt, anagrammed self-roast and dramatic new packs mark Bingo!’s audacious reboot in North India’s snacking turf.
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Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace
The challenger ice cream brand flips a viral stare into its first campaign, making the meme the message and the punchline.
When towels haunt and bedsheets bite
Welspun’s latest campaign flips ‘Kya Farq Padta Hai; into a punchline—using Vidya Balan’s ghostly alter ego to remind buyers that quality counts.
AI makes space for risk — if creatives dare take it
Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as advertising wrestles with AI, data obsession and risk aversion.
Peps gives mattresses the it’s-not-you-it’s-me treatment
Its breakup-themed campaign dumps tired mattresses for springier, science-backed sleep—with a discount nudge on the side.
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