humour
Making space for Zeera, one absurd sip at a time
Enormous doubles down on humour for Lahori Zeera’s sequel, turning the everyday drink into a habitual choice through cultural repetition, not reinvention.
Protein, minus the aftermath
Wellbeing Nutrition uses awkward humour to reframe whey protein as an everyday choice—by addressing digestion issues most brands quietly ignore.
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DriveU uses humour to reframe 'No Parking' signs in Coimbatore
The hyperlocal on-ground initiative uses Tamil humour on 'No Parking' signs to address everyday parking challenges.
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HoABL Launches ‘No Drama’ Campaign With Boman Irani And Aparshakti Khurana
The campaign uses humour to address long-standing concerns around land ownership in India.
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Roast me, please! When brands laugh at themselves
Brands are turning online jokes into campaigns that celebrate authenticity, confidence and agility.
HDFC Securities and Nitesh Tiwari built a cinematic counter to India’s fraud economy
Its ‘Scam 2025’ campaign leans on entertainment-led storytelling to decode digital fraud, signalling a shift in how brands approach financial literacy.
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