younghee lee
Jul 04, 2018
Samsung CMO vies to make her brand more human than Apple
Younghee Lee’s efforts to humanise Samsung aim at positioning the brand as warm, “open” and “democratic”, in contrast to Apple’s stark “dictated” and “elitist” approach to technology.
Apr 24, 2014
Samsung Galaxy S5 moves from ‘product’ to 'people'
Watch the global ad campaign conceptualised by Cheil Worldwide here
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