yahoo

Dec 18, 2017

'Mobile programmatic will be the key driver for programmatic': Gurmit Singh

We ask industry leaders for a learning from 2017 and an expectation from 2018

Mar 07, 2017

Among millennials, humour drives a 50 per cent lift in brand familiarity, says Yahoo India's MD

Gurmit Singh lists down some golden rules in marketing to the millennials

Jul 27, 2016

The history of Yahoo in seven ads

The future is uncertain for the battered tech giant, but its advertising heyday is long gone

Jun 06, 2014

T.O.M. Tweets

Some tweets that caught our attention this week

Mar 21, 2014

ad:tech 2014: Consumers switch screens seamlessly - can marketers keep pace?

Yahoo’s Gurmit Singh, Samsung’s Tarun Malik, Micromax’s Shubodip Pal, SET’s Nitesh Kripalani, Citi’s Sanjeev Kapur and Intel’s Sandeep Aurora discussed planning in a multi-screen world