Advertisers should frequently update exclusion lists, monitor ad campaigns placed on user-generated content platforms, and frequently revise keyword block lists, says the author
Called Xaxis Creative Studios, the agency aims to offer clients relevant, engaging executions to drive programmatic performance and insights
Experts suggest ways of better leveraging AI and ML
Kazi gets Apac role, while Khatri takes over as India lead
In the news: First Partners, iCubesWire, Nestle, Sharp, Vidooly, Xaxis
Prabhvir Sahmey (DoubleClick) and Prabh Simran Singh (Hotstar) addressed the current buzz words in digital: 'programmatic' and 'viewability'
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