Vodafone will hire its own biddable media teams in each of its local markets, including the UK, Germany, Italy, Spain and India, in a move that could reduce the role of its existing media agency, Wavemaker, by nearly a quarter.
The author, who's a lawyer by qualification, tears into PETA's offensive against Vodafone's pug
Watch the film conceptualised by Ogilvy & Mather here
Ogilvy (six), Medulla (six), McCann Worldgroup (five), BBDO (three), TBWA (three), The Womb (three), Havas WW (two), HUL (two), Edelman, Red Fuse Communications and Rediffusion in the running
While Vodafone in India teaches an old dog new tricks, in Britain that houses its global headquarters, there is a movement building up to keep the breed away from brand endorsements
What was the best work of 2017? The second of a four-part series...
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