vodafone
Global: Vodafone brings digital media-buying in-house in pioneering move
Vodafone will hire its own biddable media teams in each of its local markets, including the UK, Germany, Italy, Spain and India, in a move that could reduce the role of its existing media agency, Wavemaker, by nearly a quarter.
Counter Opinion: Why PETA is wrong about the Vodafone pug
The author, who's a lawyer by qualification, tears into PETA's offensive against Vodafone's pug
Vodafone has a new 'Happy to Help' avatar with the ZooZoos
Watch the film conceptualised by Ogilvy & Mather here
Apac Effie Awards: 33 shortlists from India
Ogilvy (six), Medulla (six), McCann Worldgroup (five), BBDO (three), TBWA (three), The Womb (three), Havas WW (two), HUL (two), Edelman, Red Fuse Communications and Rediffusion in the running
The contrasting tales of two campaigns
While Vodafone in India teaches an old dog new tricks, in Britain that houses its global headquarters, there is a movement building up to keep the breed away from brand endorsements
Campaign India Top 50 Ads of 2017 (2/4)
What was the best work of 2017? The second of a four-part series...
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