virtue
The multiverse of men in Asia
The next generation of men is defining masculinity as a spectrum, not a template, giving brands a rare chance to be a part of shaping culture.
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Whose gaze is it anyway?
Advertising must unlearn a lot to see women as complex, independent individuals—free from the conventional, patriarchal lens, says VIRTUE Asia strategy director for India.
Absurdity is Gen Z's ultimate definition of authenticity: Virtue Worldwide research
‘The Virtue guide to culture’ explores this customer base in Asia, highlighting trends like embracing weirdness and trusting AI for future therapy.
Weirdness is a superpower and hyperfemininity is in: Virtue's Gen Z study reveals youth trends
EXCLUSIVE: Results from an extensive APAC study by Virtue, revealed in advance to Campaign, uncover five cultural codes that are driving Asia’s Gen Z and how brands can tap into them.
Virtue appoints Kartick Krishnamurthy as business director
Last full-time stint was with Wunderman Thompson
Viceverse opens its virtual doors inside 'the culture of the future'
Vice Media Group has launched a space where clients can experiment in the metaverse
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