vikrant mudaliar

IPL ads: High stakes, low recall, and smarter plays
4 days ago
Vinita Bhatia

IPL ads: High stakes, low recall, and smarter plays

As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.

Dream11's Vikrant Mudaliar on why India could lead the charge on women in fantasy sports
May 07, 2024
Preeti Hoon

Dream11's Vikrant Mudaliar on why India could lead the charge on women in fantasy sports

The Dream11 chief marketing officer also discusses the IPL boom, key campaigns, plans for FY2025, and more.

Dream11 assigns media mandate to Wavemaker
Apr 05, 2018
Campaign India Team

Dream11 assigns media mandate to Wavemaker

Account won post a multi-agency pitch

Vikrant Mudaliar joins Dream11 as CMO
Feb 06, 2018
Campaign India Team

Vikrant Mudaliar joins Dream11 as CMO

Moves from Yatra.com

Yatra showcases portfolio of travel products with Ranbir Kapoor
May 30, 2017
Campaign India Team

Yatra showcases portfolio of travel products with Ranbir Kapoor

Watch the ad conceptualised by Ogilvy & Mather here

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