vikrant mudaliar
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Apr 28, 2025
IPL ads: High stakes, low recall, and smarter plays
As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.
May 07, 2024
Dream11's Vikrant Mudaliar on why India could lead the charge on women in fantasy sports
The Dream11 chief marketing officer also discusses the IPL boom, key campaigns, plans for FY2025, and more.
May 30, 2017
Yatra showcases portfolio of travel products with Ranbir Kapoor
Watch the ad conceptualised by Ogilvy & Mather here
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