Watch the ad film conceptualised by DDB Mudra West here
The agency will continue to handle the corporate brand, post a multi-agency pitch
Watch the TVC created by Mudra West
McCann and O&M won a Silver each, while Mudra and Grey bagged a Bronze Lion each
Will handle TV, print, OOH, radio and digital
Nationalised banks are gearing up to compete with privatised banks, which are making inroads into the country and to target youth by rebranding themselves. After UTI's transformation into Axis Bank, it's now Union Bank of India which has undergone a similar rebranding exercise with help from Mudra Group, Boston Analytics and Infosys.
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