twenty 20 format

Apr 14, 2008

SET Max builds up IPL pitch with new campaign

With the DLF Indian Premier League set to kick off from April 18th, the noise around the much awaited Twenty20 series has been getting louder by the day. SET Max which won the broadcast rights for the series for a ten year period, along with World Sports Group (WSG) for an estimated sum of $1.03 billion recently launched its high decibel television campaign.