The majority view is that India is, indeed. ready, but consumer inertia will need to be broken, finds Raahil Chopra
Prashant Singh has joined Network 18's sports marketing arm, Sport 18, as vice president, international sales. Singh will report to Satish Menon, CEO, Sport 18.Singh was previously head of the sports division at O&M, Mumbai. Singh has extensive experience in sports products having worked on the ICC World Cup Cricket and Formula One, amongst other properties in his previous jobs at Fresh Brew, Foster's, Nimbus, Octagon and Cricketnext.com.Singh will focus on international sports products including European football, sailing, Formula 1 and tennis.
Network 18 kicked off their sports division, Sport 18, with a slew of announcements on property acquisitions and marketing rights acquisitions including an India stopover of the Volvo Ocean Race and an exclusive partnership with the Professional Golf Tour of India (PGTI).
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins