spikes asia 2015

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Spikes Asia 2015: Images from day three
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Sep 14, 2015

Spikes Asia 2015: Images from day three

Spikes Asia 2015, the three-day advertising festival held in Singapore, began on 9 September. Here are the images from the final day

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Spikes Asia 2015: 'Artificial Intelligence is called 'artificial' for a reason'
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Sep 14, 2015

Spikes Asia 2015: 'Artificial Intelligence is called 'artificial' for a reason'

Chris Stephenson, Julian Corbett, Rob Campbell, Jean Danker and Wynthia Goh took the audience through a study on AI on day three

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Spikes Asia 2015: From collaboration to creative 'trauma': Building Diageo's $2 billion luxury brand
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Sep 11, 2015

Spikes Asia 2015: From collaboration to creative 'trauma': Building Diageo's $2 billion luxury brand

If brands really want to achieve true resonance with their consumers, they must learn to let go and have confidence in the power of collective creativity, according to Diageo’s Lawrence Law

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Spikes Asia 2015: 'Consumers make purchase decisions in seconds'
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Sep 11, 2015

Spikes Asia 2015: 'Consumers make purchase decisions in seconds'

McCann's chief digital office of Apac, Patrick Rona spoke on how digital has evolved and shared few pointers for the future

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Spikes Asia 2015: 'Creative industry is lacking women'
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Sep 11, 2015

Spikes Asia 2015: 'Creative industry is lacking women'

Lucy Hockings moderated a session featuring Jayme Syfu, Suzanne Powers and Josy Paul about 'celebrating diversification and putting gender at the top of the agenda'

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Spikes Asia 2015: 2 shortlists on day three for India
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Sep 11, 2015

Spikes Asia 2015: 2 shortlists on day three for India

Shortlist announced across Integrated and Creative Effectiveness categories

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