From the Cannes Lions-winning ‘Move to -15°C’ initiative to turning reefers into mini golf academies for future sports stars, the Dubai-based logistics giant is putting proof before promise.
LATEST
Humans are the marketers; AI is the enabler: Shekar Khosla
Google India’s vice-president for marketing maintains that organisations seeing success with AI are redefining their measures of success.
Zee to broadcast FIFA World Cup 2026 in India, ending months-long standoff
A joint statement from FIFA and Zee said the deal covers 39 FIFA events over eight years through 2034, including the Women's World Cup in 2027.
$3.6 billion and counting: Who has won the biggest holdco pitches of 2026 so far?
Jaguar Land Rover, Netflix, Heineken and more have all been in play this year — but which holdcos have come out on top?
Impact is relevant only if the idea is great: Kainaz Karmakar
As Cannes Lions Health & Wellness jury president, Ogilvy India’s chief creative officer says strong ideas, not just business metrics, must lead judging.
India climbs to 5th in digital economy, 4th in AI rankings
SIDE 2026’s report claims that the country generated $328 billion in digitally delivered trade and is home to the world's second-largest AI talent pool.
The black box ate the media plan
How the transparency revolution became a trust exercise
L’Oréal India appoints Publicis Media as integrated media AOR
Wavemaker was the incumbent agency for the beauty and personal care brand.
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