sony liv
Shark Tank India returns to television, chasing cultural scale
Season five’s TV comeback underscores that reaching its next growth phase will depend on advertisers evolving with audiences, not slicing them into narrow demographics.
Creative critique from a gender lens: 1-5 January
Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity
Want the Sharks to stay true to themselves as the audience appreciates them for who they are: Aman Srivastava, Sony Liv
Sony Liv’s head of marketing, Aman Srivastava, gives us the low down on the marketing game plan for the third season of Shark Tank India, how it aims to stay ahead of the curve in the OTT space and the sports IPs that are leveraging the platforms' audience engagement
Sony Liv unleashes the shark within a young entrepreneur
Watch the film conceptualised by Moonshot here
Uday Sodhi launches Kurate Digital Consulting
The company looks to bring ecommerce, digital marketing and digital technology under one banner
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