Watch the ad film conceptualised by Hakuhodo Percept here
Watch the ad film created by Hakuhodo Percept here
Bates 141 has unveiled a TVC for Sony Bravia, agency's first since it bagged Sony's television and Home AV account in June. The regional campaign that premiered in the Philippines recently, shall be rolled out in other Asian markets, Middle East and Africa soon.
Sony has invited four of its agencies, including Fallon, to pitch for a global advertising campaign for its Bravia flat-panel television, according to a report in The Wall Street Journal. The WSJ claims that this month Sony will hear presentations from the various agencies it has used for regional Bravia campaigns about their ideas for supplementary global work.
It’s ironic that at an Asia Pacific forum, when Indian ads are being screened, one gets the notion that even at the regional level, no one really gets the Indian point of view. You would expect that Asia in spite of its cultural diversity, would have some commonality in thought or consumer insights that would crack the code. Instead, what one sees are largely blank faces. With some exceptions, of course. As Santosh Desai, MD and CEO, Future Brands, pointed out, perhaps that’s not such a bad thing.
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