Agency ropes in Manish Shukla as head - retail; Vikas Khanna as head - activations
Solutions India and Digitas India will continue to be a part of the Publicis Groupe, but as stand-alone, yet complementary agencies within the VivaKi portfolio
VivaKi India's Srikant Sastri explains why digital is one space the idea could come from anywhere
Mudra Max wins the maximum
Seth Solomons, global chief marketing officer, Digitas Worldwide and Mark Beeching, chief creative officer, Digitas Worldwide addressed a gathering of marketers, digital advertising and media professionals in the city last evening.The focus of their discussion was ‘Marketing in the age of now’.In his presentation, Beeching said that marketers must take cognisance of the speed at which the marketplace is changing. He also pointed out that consumers are increasingly taking control over brands.
Mudra Communications has won a Globe at the MAA Globes Awards held in Boston, which honour the best in promotion marketing programmes across the world.The agency won for its ‘Women on wheels – TVS Institute’ campaign for TVS Motors in the category Best Activity Generating Brand Loyalty. Mudra also won an Order of Merit certificate in Best Small Budget campaign for its ‘Iron Man’ case study for Park Avenue.
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