Shareholders will tear us apart again
Omnicom doubled its cost-synergy target overnight and its share price jumped 13%. WPP has already cut 7,000 roles. Ian Whittaker writes on the financial logic that is quietly tearing the agency industry apart, and why Publicis is the only one that can say no.
by Ian Whittaker
Sign In
Trouble signing in?
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ All the latest local and global industry news
✓ The most inspirational and innovative campaigns
✓ Interviews and opinion from leading industry figures