For one night, America forgot about the recession and the gloom and celebrated with (their version of) football.Superbowl. The event that showcases the very best of creativity on television. It's no different this year, with some truly spectacular TVCs.Take some time off and watch 30 of them now, the remaining 32 tomorrow morning. Our favourites? There are many, but Coke's Avatar and Pepsi's generations stand out.For the media planners and buyers amongst our readers, here are some interesting stats on Superbowl 09:
In keeping with its plan to expand its non-carbonated portfolio, PepsiCo India has rolled out an energy drink, SoBe Adrenaline Rush. Positioned as a 'maximum energy supplement' that helps consumers to 'Take it (things) to the next level", SoBe Adrenaline Rush is a part of Pepsico's SoBe stable that sells 30 different products in fortified teas, fruit drinks, and dairy based beverages; functional waters and energy drinks.
Click on the video below to watch the Sobe (Lake Lizard 2D) commercial:
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