skincare
La Pink links festive rituals to skincare choices in Lohri campaign
The campaign connects cultural rituals with conscious skincare, positioning microplastic-free formulations as part of everyday festive routines.
Himalaya BabyCare addresses first-winter concerns in new campaign
Rather than focusing on technical claims alone, the communication blends emotional storytelling with functional reassurance.
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Pond’s links with Avatar film for cinema-led skincare launch
It partnered with the film's release to introduce a cinema-first skincare campaign focused on blue light awareness and screen-led lifestyles.
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Fixderma unveils brand film highlighting science-led skincare philosophy
The founder-led brand film emphasises its formulation-first approach, ingredient integrity and commitment to meaningful, science-backed skincare.
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Deconstruct Skincare appoints Uorfi Javed as chief lip scientist for limited-edition balm wallets
The campaign film places Javed in a high-energy paparazzi setting as she appears in a lab-coat-meets-couture outfit, introducing herself as Deconstruct’s chief lip scientist.
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Lotus Derma Botanics launches debut campaign for its Blemish Free Face Wash
The campaign follows a consumer study in which the brand observed that individuals relying solely on strong clinical actives often experience redness, irritation and flakiness.
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