skincare
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Lotus Derma Botanics launches debut campaign for its Blemish Free Face Wash
The campaign follows a consumer study in which the brand observed that individuals relying solely on strong clinical actives often experience redness, irritation and flakiness.
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Hyphen launches new ‘Tested, Trusted & Totally Fun’ tagline
The campaign led by co-founder Kriti Sanon, highlights effective, playful, and approachable skincare.
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Sebamed honours nurses as first caregivers of newborns
Sebamed highlights the role of nurses in newborn care through testimonial films emphasising trust and scientific care.
Chosen targets 10% share of sunscreens segment by 2030
The dermo-cosmetic player plans to invest 8% of its revenues in digital marketing this year.
Mira Kapoor seeks to spark honest conversations for Akind skincare brand
She wants to capture user attention by having authentic chats with buyers rather than bank on her celebrity status.
Italian skincare brand Rilastil enters India, hunts for digital agency
Rilastil intends to hire a digital agency in phase two of its launch starting in July.
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