share the load

Apr 08, 2022

Ariel's open letter to advertisers, media partners and content creators

The detergent brand is inviting other brands and organisations to #ShareTheLoad of gender representation

Feb 13, 2022

Ariel asks men to regard women as coequals and #ShareTheLoad

Watch the film conceptualised by BBDO here

Dec 16, 2020

Laadli Media and Advertising Awards: WATConsult bags Grand Prix

DDB Mudra, Grey and Ogilvy also among winners

Mar 15, 2020

Wake up and #ShareTheLaundry, says Ariel in #ShareTheLoad 4.0

Watch the film conceptualised by BBDO India here

Mar 20, 2018

Adfest 2018: McCann, BBDO earn shortlists

Organisers announced shortlists across 'Direct', 'Effective', 'Media' and 'Promo' categories

Feb 26, 2018

WARC 100: Ariel's #ShareTheLoad is world's most effective campaign

BBDO India is rated fourth among creative agencies for effectiveness