share the load

Jun 24, 2022

Cannes Lions 2022: Creativity is the return gift of empathy – Josy Paul

The chairperson and CCO of BBDO India spoke about how creativity can drive meaningful action

Apr 08, 2022

Ariel's open letter to advertisers, media partners and content creators

The detergent brand is inviting other brands and organisations to #ShareTheLoad of gender representation

Feb 13, 2022

Ariel asks men to regard women as coequals and #ShareTheLoad

Watch the film conceptualised by BBDO here

Dec 16, 2020

Laadli Media and Advertising Awards: WATConsult bags Grand Prix

DDB Mudra, Grey and Ogilvy also among winners

Mar 15, 2020

Wake up and #ShareTheLaundry, says Ariel in #ShareTheLoad 4.0

Watch the film conceptualised by BBDO India here

Mar 20, 2018

Adfest 2018: McCann, BBDO earn shortlists

Organisers announced shortlists across 'Direct', 'Effective', 'Media' and 'Promo' categories