Watch the film conceptualised by BBDO India here
Organisers announced shortlists across 'Direct', 'Effective', 'Media' and 'Promo' categories
BBDO India is rated fourth among creative agencies for effectiveness
To celebrate the 4A's 100th anniversary, Campaign US compiled the top 10 spots that have helped make the world a better place. India is represented by P&G's 'Share the Load'
Believe your entry deserves a Lion? Send us the work and the case
It takes India's tally at this year's awards to 16 Pencils
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